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rural purge The "rural purge" of American television networks (in particular CBS) was a series of cancellations between 1969 and 1972 of still-popular rural-themed shows with demographically skewed audiences, the majority of which occurred at the end of the 1970–71 television season. ==Background== Starting with ''The Real McCoys'', a 1957 ABC program, U.S. television had undergone a "rural revolution", a shift towards situation comedies featuring "naïve but noble 'rubes' from deep in the American heartland".〔 CBS was the network most associated with the trend, with series such as ''The Andy Griffith Show'', ''The Beverly Hillbillies'', ''Green Acres'', ''Mister Ed'', ''Petticoat Junction'', and ''Hee Haw''.〔 CBS aired so many of these rural-themed shows (many of which were produced by Filmways) that it gained the nickname the "Country Broadcasting System". By 1966, industry executives were lamenting the lack of diversity of American television offerings and the dominance of rural-oriented programming on all of the Big Three television networks of the era, noting that "ratings indicate that the American public prefer hillbillies, cowboys and spies."
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